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Subaru Lafayette plant rolls out 2 millionth unit
History was made at the Subaru plant in Lafayette. Just this afternoon, the 2 millionth Subaru model rolled out of the Lafayette assembly line. Everyone from the Subaru of Indiana Automotive Inc. cheered for such a glorious moment in the company’s history.
This afternoon, the 2 millionth Subaru unit—an Outback in ruby red body color—was showered by SIA associates with sparkling mineral water to celebrate the moment event held at the staging area at the Lafayette plant.
According to the President and Chief Executive Officer of the Subaru of Indiana Automotive Inc., Motokiyo Nomura, the SIA Lafayette plant has assembled almost 3,430,000 car units in the last 22 years. This figure includes 2 million Subaru units. There were also the Rodeo, Pick Up, Isuzu Amigo and Axium, Honda Passport, and the Subaru Baja.
The SIA Lafayette plant is currently the place of production for the Subaru Outback, Legacy, Tribeca, and the Toyota Camry.
The Subaru Outback sales totaled at 51,239 units for half of this year alone. Legacy sales increased by 12 percent to 21,284 units.
According to SIA Executive Vice President, Tom Easterday, it took the company 13 years to reach the 2 millionth Subaru. However, the current speed of the production nowadays, it would only take about 7 years to reach its 3 millionth unit.
This success is a manifestation of the dedication, perseverance, and hard work of the people at the SIA plant. The Subaru units here are recognized worldwide for their safety, quality, and reliability.
Short supply of Impreza and Forester hurts sales of Subaru
The sales figure of Subaru for the month of June suffered and dropped by as much as 8% due to the shortage of supply of two key products made in Japan.
The Japanese built Subaru Forester crossover saw a 28% fall in terms of sales while the compact Subaru Impreza took a big blow a its sale saw a 35% decline due to a shutdown of their factories in Japan for three weeks. The halt in operations came after the 11 March earthquake. The Subaru Impreza and Forester will still be in short supply for the rest of July as the supply pipe in the United States try to return to the normal levels.
An insider though shared that they are seeing July with the lowest supply so sales will be dramatically impacted.
On a brighter side, the Outback crossover, the Tribeca SUV, and the Legacy Sedan which are all produced in the US showed a jump in sales in June. The Lafayette factory has returned to their nomal productions after weeks of struggle due to a parts shortage because of the Japan tragedy.
Subaru America though sees 2011 as their second best in terms of sale for the company’s history. Subaru was predicting to get their best sales figures ever with a forecast of 263, 820 vehicles for 2010 until the Japan tsunami.
The sales of Subaru was up by around 5% or 132,049 vehicles for the first six months of 2011 compared to the same period last year.