auto news
Short supply of Impreza and Forester hurts sales of Subaru
The sales figure of Subaru for the month of June suffered and dropped by as much as 8% due to the shortage of supply of two key products made in Japan.
The Japanese built Subaru Forester crossover saw a 28% fall in terms of sales while the compact Subaru Impreza took a big blow a its sale saw a 35% decline due to a shutdown of their factories in Japan for three weeks. The halt in operations came after the 11 March earthquake. The Subaru Impreza and Forester will still be in short supply for the rest of July as the supply pipe in the United States try to return to the normal levels.
An insider though shared that they are seeing July with the lowest supply so sales will be dramatically impacted.
On a brighter side, the Outback crossover, the Tribeca SUV, and the Legacy Sedan which are all produced in the US showed a jump in sales in June. The Lafayette factory has returned to their nomal productions after weeks of struggle due to a parts shortage because of the Japan tragedy.
Subaru America though sees 2011 as their second best in terms of sale for the company’s history. Subaru was predicting to get their best sales figures ever with a forecast of 263, 820 vehicles for 2010 until the Japan tsunami.
The sales of Subaru was up by around 5% or 132,049 vehicles for the first six months of 2011 compared to the same period last year.